As a story teller I can have the greatest impact when I can conger all the channels and tactics required to have a true impact through the intersection of your brand content, social trends and influences of your target consumer. Telling stories gathers everyone around the campfire, engaged and invested in your brands value. Ask yourself how your brand can help your consumer be more of themselves.
Created in collaboration with the White House, VA, DCG to combat the nation’s suicide crisis focused media on veterans who own guns.
The 2017 Warrior Games took place in Chicago and were open to the public for the first time ever. We took a previously unknown event for ill and injured military service members and relaunched it as a public spectacle of sport. In the process, we reversed the way people usually talk about this group. I was the creative account lead and director responsible for the opportunity and win for Chicago and Edelman.
Created a Multichannel campaign leading up to and celebrating The Disney family comes to Times Square at the Launch of the DIsney Store. Created overall campaign media strategy and public engagement launch event, communications and PR Support.
We challenged people to simply cut something and share it to win a trip... and millions of people did.