Every brand wants to be a part of their consumer's lives. If you want to relate, do you know who you are as a brand, what you look like, sound like and who you want to be when you grow up? What do you have to say and why should people care? To be relative today, you must know your consumer. You must have a voice that speaks to what they wan to hear and you must offer them something of value, often beyond the product you sell. I am a pioneer in this space with years of experience innovating social engagement strategies that have had exponential impact for both agencies and clients.
