GEOFFREY FRANKEL
User Experience / Creative Director / Digital Campaign Strategy
Exceptional leadership, UX innovation, new business acumen, and creative talent leveraged to provide superior conceptual visual design and film projects.
Articulate, results-focused senior-level UX Design Director with over 15 years of significant experience in the field, poised to excel in a lead or director role. Demonstrated expertise with user experience (UX) and user interface (UI) design, as well as future casting. Highly skilled conceptual storyteller and digital transformation change agent. Proven ability to build cross-functional teams and lead these to success and goal attainment. Talent for developing significant connections with customers and expanding businesses. Respected leader and senior manager, while also a hands-on, valued team member. Published author. Technical proficiency in Adobe CC.
Areas of Emphasis
· UX / UI Design
· Brand Strategy / Design
· Ideation / Concepting
· Film Direction & Editing
· Digital & Social Marketing
· Graphic Design
· Pitch Strategy
· Talent Mentoring
Professional Experience
Frankel Creative Consulting – Chicago, Illinois
Principal / Consultant, 8/2017 – Present
Act as UX director, strategist, and digital transformation planner for a portfolio of agencies and international brands. Actively contribute to and participate in leadership group collaborating with Royal Foundation, Biden Foundation, and Obama Foundation. Hold accountability for working with multi-agencies to create international public service announcements and viral social content for worldwide engagement in Five Signs of Mental Stress and Healthy Habits of Well-Being.
Selected Achievements:
Currently serve as Lead Social Brand Director and Strategic Consultant for an intimate portfolio of nonprofits, creative agencies, and food / hospitality / health-wellness products and destinations.
Spearheaded brand strategy for GiveAnHour.org, and assisted with establishment of ChangeDirection.org.
Edelman – Chicago, Illinois
UX / Group Creative Director 8/2011 – 1/2017
Improved customer value for Fortune 100 brands through construction of a process methodology of content marketing and public relations, creating a unique, integrated communications marketing industry offering. Generated $200M+, developed and expanded agency internationally, and acquired new clients via overseeing completion of groundbreaking communication marketing campaigns, from idea to proposal and distribution, by multi-channel content groups. Brought ConAgra, Hilton, and Starbucks strategic plans into line during concepting meetings. Formed strong connections between ConAgra and Hilton and millions of consumers on a day-to-day basis through establishment of The Creative Newsroom. Drew imaginative and tactical applicants / candidates, as well as bettered general rates of employee retention, by fostering an organizational culture of invention and discovery.
Selected Achievements:
Helped to reinvent communications industry at ever-changing intersection of brands, people, and technology via leadership of creative teams to investigate, discover, and create hybrid digital engagements to evolve a brand’s impact and influence.
Created new social and digital product offerings to re-age all existing clients and inspire new opportunities to partner and solve client communication problems.
Johnson & Johnson – New York, New York
Brand Innovation Lab / Global Brand Services Director, 8/2008 - 10/2011
Identified and modelled innovative types of digital engagement, such as wellness games for cancer treatment that could be played with a single hand on an iPad screen. Deployed iPads to salesforce group, thus enabling formulation of technological approaches to shift sales proposals with surgeons from spoken to graphic. Worked with integrated marketing teams and brand leadership to create digital transformation brand maps, tech innovation plans, and integrated marketing initiatives with market share goals. Collaborated with technical teams to create digital sale support applications and content for company Sterling Optical unit. Acted as a key UX contributor to hospital patient engagement strategy.
Selected Achievement:
Built and led a UX innovation team to evolve 12 global brands through a digital transformation process and mission to engage and inspire.
Critical Mass – Chicago
Group Creative UX Director 8-2005 - 8-2008
▪ Managed creative UX/UI department growth over two years, as the company scaled from 3-to-160 employees.
▪ Established creative methodologies that increased revenue by $30 million in a year.
▪ Created hiring and retention plans, in partnership with Executive leadership, to ensure steady growth.
▪ Pitched-to-win numerous new business that led to CM to be Best Digital Advertising Agency from 2006-08.
▪ Created industries first online content series from concept to delivery: Hyatt’s Ultimate Adventure Challenge.
▪ Led QVC’s .com overhaul, site architecture, rebrand, and interface design, increasing revenue by 300% in the first year.
Additional experience for Agency Director for DNA Digital Group.
Educational Background
Executive Creative Director Leadership, Design & Visual Communications, General Studies
VCU Brand-center, Richmond, Virginia
Film Direction, Multimedia, Animation, FX,
University of the Arts, Philadelphia, Pennsylvania
Graphic Design, Computer Arts –BFA -95
Columbus College of Art & Design, Columbus, Ohio
Honors & Distinctions
Three Gold, Two Silver PRSA Awards for Best Nonprofit Mobile Campaign, 2016 & 2017
Two Gold, Two Silver Adrian Awards (Hilton Worldwide, Vacation is Calling You Social Campaign), 2014
FWA Mobile Application of the Month Award (Runners Social Running Application), 2011
Mobile Application of the Year Award (Coke Drink, Open Happiness Campaign), 2011